Product Manager - Endoscopy/GI

  • East of England/Anglia,North East,North West,Yorkshire and Humber,East Midlands,West Midlands,London,South East Coast,South Central,South West,Scotland,Wales
  • Flexible salary + exceptional benefits package
  • Ref: 7546

About the Job

Title: GI Product Manager
Territories available: Field Based
Therapy Area: Medical Devices- Gastroenterology
Salary: Highly competitive salary + exceptional benefits on offer
Evolve Consultant: Andy Boyd/Claire Handley
Ref: 7546

Our client is a leading Medical Device organisation. Currently going through a period of expansion and product launches, they are now recruiting for an experienced Product Manager to join them to manage a Gastrointestinal (GI) product launch at this exciting time.
The GI Product Manager role is a marketing role with the primary purpose of developing and executing marketing strategy to ensure the objectives of the GI Business Unit are met.

Evolve is a leading UK recruitment and contract sales organisation (CSO), operating within the Pharmaceutical, Healthcare and Medical Device sectors. We offer a highly comprehensive range of permanent recruitment and flexible contract sales solutions.

Role Responsibilities

  • Manage and oversee the GI product portfolios to help achieve the objectives of the business unit and the company
  • Identify, analyse and trend macro and micro environmental factors that affect the business unit and the company and make recommendations
  • Gather, collate and effectively utilise market intelligence, staying close to the customer in order to develop and maintain an intimate knowledge of customers and their motivations
  • Develop and execute marketing programs which achieve stated objectives regarding revenue, profitability and market share.
  • Establish and coordinate a successful KOL network
  • Liaise and consult closely with relevant HQ teams in order to identify clinical advantages, clinical challenges and potential growth areas for the UK market
  • Manage the performance of marketing campaigns and make recommendations on effectiveness in order to maximise revenue and market opportunities.
  • Create, plan and execute the promotional calendar and activities
  • Develop and coordinate communication to the Field Sales Force on the implementation of Marketing strategies and tactics in order to achieve company objectives, as well as selling ideas and strategies, product positioning and knowledge, competitor information, pricing and promotional programs.
  • Assist the Field Sales Force in implementing all aspects of the promotional plan in order to achieve Business Unit goals and customer expectations.

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