(Senior) Multi-Channel Digital Marketing Specialist - Based Cambridge Head Office

  • East of England/Anglia,East Midlands,London,South Central
  • Competitive salary & comprehensive benefits package including bonus scheme
  • Ref: 7338

About the Job

Title: Multi-Channel Digital Marketing Specialist
Location: Based Cambridge Head Office
Salary: Highly competitive salary + exceptional benefits on offer
Evolve Consultant: Andy Boyd
Ref: 7338

Evolve is recruiting for a global, blue-chip Pharmaceutical company with a brand new opportunity to join their Commercial Excellence team.

Interested? Please get in contact with us on 0113 457 0777 to speak to Andy Boyd, our Southern Recruitment Consultant.

Role Responsibilities

  • Lead development & execution of multichannel communication campaigns for UK & Ireland affiliate, ensuring activities are aligned to brand objectives and multichannel transformation roadmap.
  • Work directly with brand teams to ensure optimal use of online channels to reach and engage customers; proactively makes recommendations on how to improve performance through analytics, insights and research.
  • Manage full content lifecycle of digital properties including planning & creation, publishing and decommissioning.
  • First point of contact for digital delivery between brand teams, regional functions, creative agencies, technology vendors & Service Centre from initial project brief through to implementation.
  • Responsible for configuring & launching email marketing activities via campaign automation platform. Contribute to best practice and knowledge sharing activities.
  • Lead campaign reporting for UK & Ireland; create & distribute customer analytics dashboards summarising customer acquisition, conversion & engagement metrics.
  • Understand legal & regulatory compliance landscape as it applies to online communications. Identifies and mitigates risks in this regard during campaign planning & delivery.

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